Columbia Pictures and Sports Authority partnered to offer the "Bust Holiday Boardom" sweepstakes, promoting the theatrical release of CHRISTMAS WITH THE KRANKS. The grand prize winner received a $1,500 gift certificate from Sports Authority, a Sony Cyber-shot Digital T-1 camera and a CHRISTMAS WITH THE KRANKS stocking stuffer pack including a cap, t-shirt and CD soundtrack. Five first prizes included a $25 gift certificate from Sports Authority and a stocking stuffer pack. The sweepstakes ran November 1-30, 2004.