Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and Britvic Soft Drinks

Description:
Buena Vista International, Walden Media and Britvic Soft Drinks joined forces to promote the theatrical release of THE CHRONICLES OF NARNIA. A TV spot contained exclusive footage from the film, the ads featured Narnia-labelled packs of Robinsons and information on how to win the ‘Ultimate Narnia Trip’ – a family holiday to Lapland, complete with the sleigh ride of a lifetime. The prizes were won instantly on Robinsons packs, which also directed consumers to the new Robinsons Narnia website. Prizes also included family holidays to Prague, where they winners visited an enchanted castle and enjoyed a banquet with characters from the Narnia film, day trips to Lapland or giant Narnia wall friezes. Promotional Robinsons packs went on sale in late October, with supporting material and product offers were also available to retailers.
Partnership Opportunity:
CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Britvic Soft Drinks /CPG
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-23
Companies Involved
Tuck

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