Disney, Walden Media and Pilsbury partnered to promote the theatrical release of THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE. On specially marked packages of Pilsbury Toaster Strudel was an offer to win free movie tickets. To enter, consumers logged on winmovieticketsnow.com. Once in the site, consumers registered and entered in the UPC found on the package. In addition to the instant win game, Magical Narnia Trivia was printed on every icing packet. The free movie ticket game ended December 31, 2005.