Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and Georgia-Pacific

Description:
Disney, Walden Media and Georgia-Pacific teamed up to promote the theatrical release of THE CHRONICLES OF NARNIA. The Narnia Magical Sweepstakes enabled one lucky consumer to win a trip for 4 to England, where they spent 4 nights in the countryside castle and 2 nights in the metropolitan London. In addition to the sweepstakes, consumers also had an opportunity to receive a 2006 Narnia Wall Calendar by sending three proofs of purchases of any Brawny, Quilted Northern or Vanity Fair products along with $3.00, $1.99 for shipping and the official entrance form by mail. Sweepstakes entries were made online at gp.com/magicaljourney. The sweepstakes ran from December 4, 2006 through January 31, 2005.
Partnership Opportunity:
CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Georgia-Pacific /CPG
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-29
Companies Involved
Tuck

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