Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and Mars Inc.

Description:
Masterfoods USA and Walt Disney Pictures partnered to promote THE CHRONICLES OF NARNIA: THE LION, THE WITCH, AND THE WARDROBE. Included as an Easter promotion was a basket of Mars Corporation favorites such as M&M's, Starburst, and Dove Eggs. The promotion included a $1 coupon good for select Mars products is with the promotional ad found in newspapers. Offer ended April 30, 2006.
Partnership Opportunity:
CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Mars Inc. /CPG
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-30
Companies Involved
Tuck

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