Description:
Buena Vista Pictures, Walden Media and McDonald's partnered to promote the theatrical release of THE CHRONICLES OF NARNIA. Included in Happy Meals were CHRONICLES OF NARNIA-themed games and toys. In addition to the Happy Meal premium, consumers can log on to happymeal.com and take advantage of NARNIA themed games and downloads. The promotion began December 2005 and was available for a limited time.
Partnership Opportunity:
CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE/Theatrical
Company:
Partner/Category:
McDonald's /Dining
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
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