Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and Nestle

Description:
Buena Vista International and Nestle partnered to promote the theatrical release of THE CHRONICLES OF NARNIA. Included on specially marked packages of Nestle Shreddies, Chocapic, Cheerios and Nesquik was an offer to receive one of four of CHRONICLES OF NARNIA books. Other specially marked Nestle packages included color changing statues and magic wardrobes. The book, magical wardrobe and statue offer were available for a limited time.
Partnership Opportunity:
CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Nestle /CPG
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-23
Companies Involved
Tuck

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