Partnership:

CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE and Procter & Gamble

Description:

Buena Vista International and Procter & Gamble partnered to promote the international release of THE CHRONICLES OF NARNIA. The partnership included a TV spot that featured the wardrobe and a Swiffer Duster. The commercial ran in the month of December which coincided with the release of the film.

Partnership Opportunity:
CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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