Kids around the country were challenged to "Beat the Bomb" at three key Six Flags theme parks in July, 2015 to celebrate the U.S. launch of Chrono Bomb!, the top-selling active-play game in France. PlayMonster and Six Flags partnered to create in-park demonstration stations for kids and adults to try the new game before it's launch. The program kicked off with a Chrono Bomb! media day at Six Flags Great America and was supported by Six Flags TV, Digital Billboards, e-blasts, and signage. Elements contained a call-to-action that drove consumers to launch partner, Target Stores.

The program yielded millions of consumer impressions, drove sales, and contributed to a TOTY nomination for Toy of the Year.