Partnership:

CINDERELLA (2015) and Luxury Shoe Brands

Description:

Disney Consumer Products together with nine luxury designer shoe brands are partnering to promote the release of the live action CINDERELLA with an enchanting collection of shoes that reimagine Cinderella’s iconic glass slipper.

The distinguished designers are Paul Andrew, Alexandre Birman, René Caovilla, Jimmy Choo, Salvatore Ferragamo, Nicholas Kirkwood, Charlotte Olympia, Jerome C. Rousseau, and Stuart Weitzman. Each brand has created its own interpretation of the famed glass slipper Cinderella accidentally leaves behind when the clock strikes midnight.

The shoes will be available for order in the following retail stores around the world, as well as in some of the designer brands’ own stores. 

United States – Saks Fifth Avenue (New York and Beverly Hills)
London – Harrods
Paris – Galeries Lafayette
Milan – Excelsior Milano
Moscow – Tsum
Tokyo − Isetan Shinjuku
Dubai – Level Shoe District, The Dubai Mall

In early March, Saks Fifth Avenue will bring Disney’s “Cinderella” to life by creating enchanting fairytale vignettes within the center six windows of its New York flagship as well as select windows in its Beverly Hills location. The windows will prominently feature the complete designer footwear collection as well as select props from the film, including costumes and spellbinding pumpkins. 

Partnership Opportunity:
CINDERELLA (2015)/Theatrical
Company:
Disney Consumer Products
Partner/Category:
Luxury Shoe Brands /Fashion
Timing:
March 2015
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-02-23
Companies Involved
Disney Consumer Products
Tuck

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