Description:
Amazon Prime Video partnered with Mercedes-Benz to promote the streaming release of CINDERELLA.
CINDERALLA, starring singer Camila Cabello, was promoted with a co-branded ad campaign with Mercedes-Benz. This multi-faceted campaign with Amazon Prime Video celebrated strong individuals and promoted female empowerment.
The campaign included a co-branded TV Spot titled "Rewrite the Story" which starred Cabello as well as the film's writer-director Kay Cannon alongside producer Shannon McIntosh. This spot launched August 2 ahead of the film's release on Amazon Prime Video September 3.
Partnership Opportunity:
Cinderella/Streaming
Partner/Category:
Mercedes-Benz /Automotive
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
TV Spot
Influencers / Brand Ambassadors
Online
TV Spot
Influencers / Brand Ambassadors
Created On:
2021-08-02
Last Modified on:
2021-08-09
Companies Involved
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