Buena Vista Home Entertainment and Procter & Gamble partnered to promote the limited release of CINDERELLA: SPECIAL EDITION. The campaign started with a CINDERELLA Ball which was sponsored by Swiffer Wet Jet. The ball included a pumpkin carriage and horses for girls and was held at the Waldorf Astoria in New York City. In addition, Procter & Gamble ran a Swiffer WetJet CINDERELLA transformation where one grand prize winner won a new Swiffer, a personal transformation and an invitation to the CINDERELLA Ball.