Partnership:

CINDERELLA DIAMOND EDITION and Procter & Gamble

Description:
Buena Vista Home Entertainment and Procter & Gamble partnered to promote the limited release of CINDERELLA: SPECIAL EDITION. The campaign started with a CINDERELLA Ball which was sponsored by Swiffer Wet Jet. The ball included a pumpkin carriage and horses for girls and was held at the Waldorf Astoria in New York City. In addition, Procter & Gamble ran a Swiffer WetJet CINDERELLA transformation where one grand prize winner won a new Swiffer, a personal transformation and an invitation to the CINDERELLA Ball.
Partnership Opportunity:
CINDERELLA DIAMOND EDITION/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
October 4th Quarter 2012
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-14
Companies Involved
Tuck

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