Disney and the American Pop Corn Company partnered to promote the DVD release of Walt Disney's CINDERELLA: 2 DISC SPECIAL EDITION. Jolly Time packaging included an invitation to view purchase CINDERELLA for the first time on DVD on October 4, 2005. Jolly Time also offered their consumers a Disney Princess magazine offer which was exclusive to Jolly Time. For only $6, consumers had a chance to receive a one year subscription (6 issues - a $27 value) which includes a collectible poster and an enchance activity book. The promotion began October 4, 2005 and ended July 31, 2006.