Description:
Cisco Webex partnered with USGA to give golf fans a chance to be a part of the U.S. Open.
The First Tee Virtual Grandstand was powered by Cisco Webex, and fans selected to be a part of the grandstand were broadcasted live on to a video board overlooking the first tee. Only fans that were in the Victory Club, the official U.S. Open fan club, were able to enter in to this promotion.
This promotion ran from September 14th to Spetember 20th, 2020.
Partnership Opportunity:
Cisco/Tech
Partner/Category:
United States Golf Association /Sports
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
AR / VR
Branded Content
Contest / Sweepstakes
Product Demonstrations / Sampling
Branded Content
Contest / Sweepstakes
Product Demonstrations / Sampling
Media Elements:
In-Game / In-App Integration
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-21
Companies Involved
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