Partnership:

CITY OF HOPE and City of Hope

Description:

Live Nation teamed up with City of Hope to raise awareness and funds for cancer research. Celebrity-designed, collectible ""Hope, Love, and Rock & Roll"" t-shirts were launched in July 2011 as part of this partnership, with 50% of the retail price benefiting City of Hope. Participating artists included: Madonna, Lady Gaga, Journey, Tom Petty, Jimmy Buffet, Barbara Streisand, Rod Stewart, Eminem, Green Day, Kiss, JAY-Z, Justin Bieber, Shania Twain, Sugarland and many more.

Partnership Opportunity:
CITY OF HOPE /Music
Company:
Live Nation
Partner/Category:
City of Hope /Non-Profit Organizations
Timing:
3rd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-10-16
Companies Involved
Live Nation
Tuck

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