Partnership:

CLASH OF THE TITANS and Yoplait

Description:
Yoplait Greek Yogurt teamed up with Warner Bros. Pictures to promote the film CLASH OF THE TITANS. Print advertisements were placed in magazines and in www.YoplaitGreek.com which featured an interview with Izabella Miko, the actress who played the Greek Goddess Athena in the film. According to a marketing associate for Yoplait Greek, the idea was to provide healthy choices for women with the great taste that Yoplait yogurt lovers deserve. The advertisement also provided consumers with Greek Chic Fashion tips. The Greek yogurt was available nationwide in four flavors; strawberry, blueberry, honey vanilla and plain. The promotion began in the month of March 2010 to coincide with the April 2, 2010 movie release date.
Partnership Opportunity:
CLASH OF THE TITANS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Yoplait /CPG
Timing:
April 2nd Quarter 2010
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2010-04-01
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.