Description:
The NBA teamed with Lyft for a partnership between the ride-sharing app and the Cleveland Cavaliers. The partnership between the team and Lyft consisted of Lyft providing additional travel options to Cavaliers' games. The additional options provided transportation to downtown Cleveland at Quicken Loans Arena.
The Cavaliers gave exclusive parking rights to Lyft drivers in the Tower City parking lot for drivers to transport fans attending the over 200 diverse live events, games and concerts held at arena every year.
Partnership Opportunity:
Cleveland Cavaliers/Sports
Company:
NBA
Partner/Category:
Lyft /App
Timing:
February 1st Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Online
Signage
Created On:
2020-11-30
Last Modified on:
2019-03-01
Companies Involved
NBA
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