Paramount Pictures partnered with Best Friends Animal Society to celebrate the theatrical release of CLIFFORD THE BIG RED DOG by donating $1 for every share of the film's trailer up to $20,000. 

Cast from the film presented Best Friends Animal Society with a check for $20,000 at an event at the Empire State Building. Together cast from the film and Best Friends Animal Society lit up the Empire State Building "Clifford Red" in celebration.