Partnership:

Clifford The Big Red Dog and Best Friends Animal Society

Description:

Paramount Pictures partnered with Best Friends Animal Society to celebrate the theatrical release of CLIFFORD THE BIG RED DOG by donating $1 for every share of the film's trailer up to $20,000. 

Cast from the film presented Best Friends Animal Society with a check for $20,000 at an event at the Empire State Building. Together cast from the film and Best Friends Animal Society lit up the Empire State Building "Clifford Red" in celebration.


Partnership Opportunity:
Clifford The Big Red Dog/Theatrical
Company:
Paramount Pictures
Partner/Category:
Best Friends Animal Society /Non-Profit Organizations
Timing:
4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2021-11-08
Last Modified on:
2021-11-16
Companies Involved
Bil B
Bil B SVP, Head of Licensing & Brand Partnerships Iconic Artists Group
Anne T
Anne T Brand Partnerships Manager Best Friends Animal Society
Tuck

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