Sony Pictures Entertainment and Burger King teamed up to promote the theatrical release of CLOUDY WITH A CHANCE OF MEATBALLS with a BK Kids Meal toy giveaway. As part of the promotion, Burger King supported Feeding America, the film's charitable partner, by promoting awareness of Feeding America's childhood hunger initiatives and philanthropic empowerment in kids. Burger King's kids' Web site, www.ClubBK.com, offered kids the opportunity to become "Hunger Helpers" and support the charitable organization via an online game where kids received virtual rewards for Crown donations, information about the charity, and tips on how to support local food banks. The ClubBK website also hosted a trailer for the film. Burger King supported the four-week Cloudy with a Chance of Meatballs promotion with national television and digital advertising. The promotion ran from September 16 through October 11, 2009.