Partnership:

CMT and Sandals Resorts

Description:
Concepted and Produced by Alliance Connection - we paired the nation's leading record labels and country music artists with Sandals & Beaches Resorts to create a unique media event: Story Behind The Songs. The Story Behind The Songs series included 15 radio stations for a live broadcast and several media partners attend for incremental coverage. Hosted by CMT's Cody Alan, the series also gave Sandals and the recording artists the unique opportunity to create behind the scenes content that would later broadcast on CMT's Hot 20 Countdown to over 9 million viewers. Sandals Resorts had the once-in- a- lifetime experience to offer their LIV+ guests exclusive VIP packages that included an up-close- and-personal acoustic performance, artist meet and greets, event swag, and limited edition t-shirts. Everyone wins with Story Behind The Songs.
Partnership Opportunity:
CMT/Music
Company:
Alliance Connection
Partner/Category:
Sandals Resorts /Travel
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Online
Radio Spot
Social Media
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
Alliance Connection
Tuck

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