Partnership:

CMT MUSIC AWARDS and Bar-S

Description:
Country Music Television and Bar-S teamed up to give fans the chance to attend the 2018 CMT MUSIC AWARDS. Fans could participate via online entry form or by using a UPC code found on specially marked Bar-S products from May 10 – September 11, 2017. One grand prize winner received two tickets to the 2018 CMT MUSIC AWARDS and $2,500 spending money. Additionally, two other participants were each selected to receive a Backyard BBQ Party featuring a musical performance from one of the emerging artists who performed at the Bar-S Block party leading up to the 2017 CMT MUSIC AWARDS. Other participants also had the chance to win prizes including CMT and Bar-S co-branded posters, hats, tee-shirts and $50 gift cards.
Partnership Opportunity:
CMT MUSIC AWARDS/Tech
Company:
CMT
Partner/Category:
Bar-S /CPG
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Online
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2017-09-11
Companies Involved
CMT
Tuck

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