Description:
Coachella teamed with NYX Cosmetics for an exclusive partnership for the 2019 Coachella Valley Music and Arts Festival.The partnership allowed NYX Professional Makeup to promote its Glitter Goals collection with on-site activations on both weekends of the festival.
At the 2019 Coachella Valley Music and Arts Festival, NYX Professional Makeup gave festival attendees a unique beauty experience that took the form of installations offering WiFi, air-conditioning, charging stations and makeup.
Partnership Opportunity:
Coachella/Live Entertainment
Partner/Category:
NYX Cosmetics /Health & Beauty
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-07
Companies Involved
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