Partnership:

Coachella and Postmates

Description:

Coachella partnered with Postmates for a promotion surrounding the 2019 installment of the festival. 

The partnership ensured Postmates was broadly integrated into the 2019 Coachella Valley Music and Arts Festival.

Attendees of the festival had the ability to use Postmates Pickup at the event to skip lines for food, beverages and merchandise to get their items.

Additionally, Postmates was integrated into the festivals' mobile apps which gave guests the ability to order food and beverages quickly and easily.

Throughout the festival grounds, there were designated Postmates Pickup points where guests could grab their items.

Coachella also had commissary kitchens built around the fesitval grounds dedicated to preparing Postmates orders.

Partnership Opportunity:
Coachella/Attractions
Partner/Category:
Postmates /App
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-01
Companies Involved
Tuck

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