Partnership:

Coachella and YouTube

Description:
The Coachella Valley Music and Arts Festival teamed with YouTube for Coachella 2019. The partnership consisted of YouTube presenting live content over both weekends of the music fest. Under the video platform’s broader pact with Coachella, YouTube Music and YouTube Premium subscribers in the U.S. had exclusive access to a dedicated allocation of passes for purchase for each weekend when tickets went on sale on Jan. 4, 2019. YouTube subscribers recieved access codes via email on Jan. 4 that provided the opportunity to purchase passes from a dedicated YouTube Music member cart, available on a first-come-first-serve basis. YouTube again live-streamed weekend one and for the first time during the second weekend delivered a curated live experience featuring performances, artist vignettes and behind-the-scenes looks at Coachella.
Partnership Opportunity:
Coachella/Live Entertainment
Partner/Category:
YouTube /Streaming
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-17
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.