Description:
American Express and Anschutz Entertainment Group partnered to celebrate the 2017 COACHELLA VALLEY MUSIC AND ARTS FESTIVAL. American Express Card Members could download the Coachella iOS mobile app and use their Amex ID to unlock a Spend $10, Get $10 Back Offer at participating Coachella merchants both on and off the festival grounds.
Additionally, American Express Platinum House took up residence at the Parker Palm Springs, where the brand hosted Platinum card members during the weekend for SoulCycle classes, a DJ set by Hannah Bronfman and more.
Partnership Opportunity:
COACHELLA VALLEY MUSIC AND ARTS FESTIVAL/Tech
Company:
Anschutz Entertainment Group
Partner/Category:
American Express /Financial & Insurance
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Micro site
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-04
Companies Involved
Anschutz Entertainment Group
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