Description:
The Wine Group teamed up with COACHELLA VALLEY MUSIC AND ARTS FESTIVAL to make Cupcake Vineyards the official wine of the music festival. The partnership also included a sweepstakes, which sent one participant and a guest to the COACHELLA VALLEY MUSIC AND ARTS FESTIVAL. Fans could enter via Cupcake Vineyard’s website or by text from January 15 – March 25, 2017.
Partnership Opportunity:
Coachella Valley Music and Arts Festival/Tech
Company:
Anschutz Entertainment Group
Partner/Category:
Cupcake Vineyards /Beverages
Timing:
January 1st Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-02-15
Companies Involved
Anschutz Entertainment Group
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
