Description:
Anschutz Entertainment Group and Peet’s Coffee teamed up to celebrate the 2018 COACHELLA VALLEY MUSIC AND ARTS FESTIVAL. From March 5 – April 4, 2018, consumers had the chance to win a pair of 3-day VIP passes to the festival. Participants had to text “COLDBREW” to a short code to receive one entry. One grand prize winner was randomly selected to receive passes to the second weekend of the festival.
Partnership Opportunity:
COACHELLA VALLEY MUSIC AND ARTS FESTIVAL/Tech
Company:
Anschutz Entertainment Group
Partner/Category:
Peet's Coffee /Beverages
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Teens
Female
Teens
Promotional Elements:
Branded Content
Event / Activation / Experiential
Contest / Sweepstakes
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Anschutz Entertainment Group
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