Description:
Coca-Cola partnered with Amazon for a promotion in the form of the Amazon Alexa-powered Coca-Cola Energy Drink wall.
At the CES convention in Las Vegas, Coca-Cola collaborated with Amazon to unveil its energy drink called Coca-Cola Energy. Amazon utilized its voice assistant Alexa to promote the beverage with an entire wall activation at the convention.
Convention visotors approached the Amazon Alexa Coca-Cola Energy Drink wall and were dispensed a beverage in response to any variations on the phrase, "Alexa, "give me a Coca-Cola energy."
Partnership Opportunity:
Coca-Cola/Beverages
Partner/Category:
Amazon Alexa /Tech
Timing:
January 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Signage
Social Media
Other
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-01-15
Companies Involved
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