Coca-Cola partnered with clothing brand Diesel to create a clothing collection partially made of recycled materials. 

The partnership consisted of The (Re)Collection which was a capsule collection of items made from recycled materials. The line was made initially available online at a secret page on Diesel.com. To access the page and the collection, customers had to scan the recycling logo one any of the promotional marketing worldwide.

The clothing line was unveiled at Galeries Lafayette department store in Paris, debuting at a special event during Paris Fashion Week. Additional recycling-themed events were then held in London, Berlin, Milan, Tokyo, Shanghai, Beijing, Amsterdam and New York.