Partnership:

Coca-Cola and Morphe

Description:

Morphe and Coca-Cola partnered (again!) to release a new line of Coca-Cola themed makeup.


The limited edition collection was inspired from Coke's iconic "I'd like to buy thw word a Coke" commerical from 1971. The Morphe x Coca-Cola collection includes 18-shade eyeshadow palette, a volumizing mascara, four lip glosses, and a five-piece brush set. The palette featured playful shade names like Poptimistic, 1971, and Total Unity, and it came with both matte and shimmery finishes.

Partnership Opportunity:
Coca-Cola/Beverages
Partner/Category:
Morphe /Health & Beauty
Timing:
April 2nd Quarter 2021
Target:
Female
Tweens
Teens
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-04-30
Last Modified on:
2021-04-30
Companies Involved
Tuck

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