Partnership:

Coca-Cola and Walmart

Description:

Coca-Cola partnered with Walmart in an exciting promotion celebrating the launch of Coca-Cola with Coffee.

The partnership consisted of Walmart collaborating with Coke on a promotion that delivered Coca-Cola with Coffee to customers via drone. This drone-delivery of Coke's coffee product from Walmart was available to anyone who lived in a single-family home within one mile of Walmart's Supercenter in Coffee County, Georgia.

On the same day of the drone delivery promotion, customers who used the Ibotta app received a free can of Coca-Cola with Coffee at Walmart locations nationwide. 

Partnership Opportunity:
Coca-Cola/Beverages
Partner/Category:
Walmart /Retail
Timing:
January 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Other
Created On:
2021-01-26
Last Modified on:
2021-03-04
Companies Involved
Tuck

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