Description:
Walt Disney Studios teamed up with Southwest Airlines to celebrate the theatrical release of COCO and the culture and traditions of Mexico. The airline showcased the beauty of the film in a high-flying way with a film-themed Boeing 737-700 aircraft, which flew among the carrier’s fleet throughout the United States, Mexico and Caribbean through the end of 2017. Customers could enjoy the airline's Disney•Pixar COCO OnDemand Channel onboard WiFi-equipped flights beginning Nov. 1
Partnership Opportunity:
Company:
Partner/Category:
Southwest Airlines /Travel
Timing:
November 4th Quarter 2017
Target:
Male
Female
Family
Female
Family
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
Email
Online
Social Media
Vehicle Wrap
Online
Social Media
Vehicle Wrap
Created On:
2020-11-30
Last Modified on:
2017-11-29
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
