Bandai Namco Entertainment America partnered with G Fuel, The Offical Energy Drink of Esports, to promote the gaming release of CODE VEIN.

The partnership consisted of Bandai working with G Fuel to unveil a brand-new flavor of energy drink inspired by CODE VEIN. The partnership created the new flavor, CODE VEIN's G Fuel Type 0 that empowered gaming fans to get the energy to play.

The new flavor was released in custom co-branded packaging with two distinct tub designs. One featured Mia and the other featured the Main Protagonist from the game. There was also a limited-edition Collector's Box that included a CODE VEIN Shaker Cup and a #GFUEL2GO Scooper.