Partnership:

CODY SIMPSON and Hallmark

Description:

Hallmark teamed up with CODY SIMPSON to release a special collection of greeting cards. Exclusive CODY SIMPSON greeting cards, were available in their stores and those like Wal-Mart. The cards came in a variety of formats, including 3D cards and Cards with Sound with messages and music from Cody. The cards showcased photos of the teen heart throb and incorporate messages and designs celebrating Cody`s passions — the Australian Gold Coast and surfing. Some cards also included attachments, such as mini lapel pins, temporary tattoos, locker magnets or stickers. The cards ranged in price from $2.99 for standard greetings to $9.99 for Big Time Sound cards. http://www.prnewswire.com/news-releases/hallmark-turns-up-the-music-with-new-cody-simpson-greeting-cards-191392571.html

Partnership Opportunity:
CODY SIMPSON/Music
Company:
Warner Bros. Records
Partner/Category:
Hallmark /Retail
Timing:
February 1st Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-11-18
Companies Involved
Warner Bros. Records
Tuck

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