French drinks group Rémy Cointreau has teamed up with Parks and Recreation actor Aubrey Plaza to showcase its orange liqueur brand in a Margarita cocktail.
The new Cointreau campaign plays on the idea of enjoying a Margarita the ‘MargaRight way’, as opposed to the ‘MargaWrong’ way.
The campaign has produced one 30-second spot, featuring Plaza scolding a guest for bring a giant pre-mixed Margarita cocktail, and another which see’s Plaza rejecting a Margarita made in a bar without Cointreau.
Female
Family
Adults
Event / Activation / Experiential
Online
Sponsorship
TV Spot
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)


Chat