Partnership:

Cointreau and Aubrey Plaza

Description:

French drinks group Rémy Cointreau has teamed up with Parks and Recreation actor Aubrey Plaza to showcase its orange liqueur brand in a Margarita cocktail.

The new Cointreau campaign plays on the idea of enjoying a Margarita the ‘MargaRight way’, as opposed to the ‘MargaWrong’ way.

The campaign has produced one 30-second spot, featuring Plaza scolding a guest for bring a giant pre-mixed Margarita cocktail, and another which see’s Plaza rejecting a Margarita made in a bar without Cointreau.

Partnership Opportunity:
Cointreau/Beverages
Partner/Category:
Aubrey Plaza /
Timing:
June 2nd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Sponsorship
TV Spot
Created On:
2023-06-22
Last Modified on:
2023-06-22
Companies Involved
Tuck

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