Description:
Cointreau, the orange liqueur, partnered with social networking app Bumble to host Margarita Monday events in select cities.
The two companies collaborated for Margarita Monday events in New York, Los Angeles, Chicago and Austin. Bumble users signed up for these events through the app. A Cointreau brand ambassador was at these events to teach attendees how to make margaritas with the liqueur.
Eligible Bumble users were given "Margarita Monday Guides" through the app to lead them to the event locations.
Partnership Opportunity:
Cointreau/Beverages
Partner/Category:
Bumble /App
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Signage
Social Media
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-21
Companies Involved
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