The Colorado Department of Transportation (CDOT) and Lyft partnered to help combat driving under the influence of marijuana. From March 20 to April 20, 2017, in an effort to encourage people to plan rides before consuming marijuana, Lyft and CDOT offered discount ride codes. At 3:20 PM every Sunday to April 20, 2017, people could visit www.320movement.com to claim their discounted ride code.

Along with providing ride codes, Lyft drove awareness by wrapping seventeen cars in the Denver area with the green slogan "Plan a Ride Before You're High." If passengers were picked up in one of those vehicles, they had the opportunity to get a free ride, up to $10.