Partnership:

THE GARFIELD MOVIE and Popchips

Description:
Popchips is proud to announce its big screen debut in Columbia Pictures/Alcon Entertainment's THE GARFIELD MOVIE, opening in theaters May 24, 2024. Popchips now reveals its limited-edition Nacho bags featuring a smug Garfield on the front. The bags are rolling out at select retail locations of Walmart, Aldi, Sprouts, Stop & Shop, Giant Eagle, Redner's, Fresh Thyme, Cub Foods, Hy-Vee, Festival Foods, and more. In the movie trailer, Garfield is shown lounging and noshing on Popchips Nacho and popcorn while watching cat cooking videos. To celebrate Garfield's new favorite snack, Popchips is hosting a Hometown Screening Sweepstakes, available for entry now through May 19, 2024 at 8 pm EST. One lucky grand prize winner will receive a year's supply of Popchips and a hometown screening of the movie for 150 people. Fifty winners will also receive VIP prizes of two movie tickets and Garfield licensed merchandise. Eligible participants can enter online or find the link to enter on Facebook and Instagram. Moreover, Popchips offers fans a chance to engage with Garfield on TikTok and Instagram through augmented reality filters and games, like Popchips' new Catch the Chip filter in which users strategically toss Popchips into a lazy Garfield's mouth. Starting May 3, Angelenos can get in on the fun by viewing the larger-than-life orange Popchips wall located at 8201 Melrose Ave in Los Angeles. The bold mural wall will feature a hungry Garfield with a knife and fork peering over a colossal Popchips Nacho bag and ready to dig in. Orange pawprints on the sidewalk lead viewers to the ideal spot to take photos alongside the mural. Popchips will also transport passersby inside the chip bag to become Garfield's favorite snack via an augmented reality filter. The Popchips mural wall will be on display throughout May. Angelenos can find the Popchips team handing out Nacho samples and swag during the weekends of May 4-5 and May 11-12 to get their first taste of the bold, cheesy goodness and also snag an extra bag to snack on while watching the movie in theaters.
Partnership Opportunity:
THE GARFIELD MOVIE/Theatrical
Company:
Columbia Pictures/Alcon Entertainment
Partner/Category:
Popchips /CPG
Timing:
May 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
AR / VR
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Signage
Social Media

Website and Social Media

Created On:
2024-04-25
Last Modified on:
2024-05-21
Companies Involved
Columbia Pictures/Alcon Entertainment and Popchips
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.