Partnership:

Complexity Gaming and Miller Lite

Description:

Complexity Gaming partnered with Miller Lite on an exciting esports collaboration.

The partnership consisted of Complexity Gaming building on its previous collaborations with Miller Lite to engage their audience of streamers and players who are of legal age to drink alcohol. 

As part of the arrangement, Complexity and Miller Lite will work together to shift from in-person activations at live events to digital streaming content and content creation.

All the content created and streamed will be co-branded. This content included themed streams from Complexity gamers featuring refreshed Miller Lite branding.

Partnership Opportunity:
Complexity Gaming/Gaming & Esports
Partner/Category:
Miller Lite /Beverages
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2021-02-22
Last Modified on:
2021-02-22
Companies Involved
Tuck

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