Walt Disney Studios Motion Pictures and Nokia teamed up for the theatrical release of CONFESSIONS OF A SHOPAHOLIC with a sweepstakes. Consumers who purchased a Nokia 7510 phone received a game code on specially-marked boxes. To redeem the code, consumers went to www.nokiausa.com/FashionGoesMobile and entered the code. If the consumer was a winner of a prize, "You Are A Winner!” immediately appeared. One Grand Prize winner received $25,000 cash and a two-night trip to New York City for the winner and five guests. Six First Prize winners received a $500 Visa Gift Card. 60 Second Prize winners received a $100 Visa Gift Card. 240 Third Prize winners received a $25 movie theater gift card. The sweepstakes ran from January 19 through February 28, 2009.