Partnership:

Coors Light and Tide Cleaners

Description:

Coors Light partnered with Tide Cleaners to do football fans' laundry so they could spend more time at the bar watching college football. 

Saturday is college football game day, but unfortunately for fans everywhere, it's also the most popular day of the week to do laundry and chores. As the beer made to chill, Coors Light believes chores shouldn't get in the way of game day. That's why this college football season, Coors Light will keep consumers chores light in a national partnership with Tide Cleaners. 

Starting October 4, 2022, football fans nationwide could enter to win free laundry services from Tide Cleaners, Coors Light merchandise, and Tide product bundles during college football season through November 4. Now, instead of spending an entire Saturday doing laundry, they could chill with an ice-cold Coors Light and watch their favorite college football team.

And, in select markets on October 8, fans could ditch the to-do list and get back to watching college football on Saturday. They could simply drop their laundry at a participating bar in Cincinnati, Denver, and Chicago and it would be sent to a local Tide Cleaners location to be washed, dried, and returned to their doorstep. To find a participating bar or to enter to win laundry services, visit coorslightchoreslight.com.

America’s favorite beer and America’s favorite laundry detergent are an unlikely duo, but the partnership now allows consumers to spend their weekends as they should… chilling.

To explain how the Chores Light program works, Coors Light tapped ESPN’s College GameDay analyst and long-time Coors Light partner, Kirk Herbstreit – because he knows better than anyone that Saturdays are for college football, not chores. You can watch the video here: https://youtu.be/Nt1N-vu3nfI.

Partnership Opportunity:
Coors Light/Beverages
Partner/Category:
Tide Cleaners /CPG
Timing:
October 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Stunt
Media Elements:
Online
Social Media
Created On:
2022-10-26
Last Modified on:
2022-11-07
Companies Involved
Tuck

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