Partnership:

Countdown to Christmas and Campbell Soup Company

Description:

Crown Media Family Networks' Hallmark Channel partnered with the Campbell Soup Company for a COUNTDOWN TO CHRISTMAS promotion.

Hallmark Channel and Campbell Soup company collaborated for a multi-faceted holiday partnership celebrating the 10th annivrsary of COUNTDOWN TO CHRISTMAS. The partnership included linear integrations, digital strategy as well as front-of-store activation in Walmart. 

The primary tenant of the partnership was the custom-created, co-branded "Joy Night In" programming guide which featured the full COUNTDOWN TO CHRISTMAS original movie schedule as well as recipes featuring Campbell Soup Company.

Linear integrations included Campbell's Tomato Soup being featured in Hallmark Channel movie "A Christmas Night In" as well as Campbell's Green Bean Casserole being showcased in Hallmark's "Home & Family" lifestyle program. A vignette also aired on Hallmark Channel, "Presented by Campbell's Joy Night In," that had Hallmark talent sharing favorite holiday traditions.

This partnership was supported by a digital and social media strategy that included downloadable recipes.

Partnership Opportunity:
Countdown to Christmas/Television
Company:
Hallmark Media
Partner/Category:
Campbell Soup Company /CPG
Timing:
December 4th Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Product Bundle
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-19
Companies Involved
Morgan P
Morgan P Director, Integrated Partnerships Hallmark Media
Tuck

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