HALLMARK CHANNEL and SANDALS RESORTS partnered for COUNT THE WAYS SWEEPSTAKES that promoted Hallmark Channel's COUNTDOWN TO VALENTINE'S DAY. To participate, contestants entered to win a trip for 2 to any Sandals resort.

The promotion was also supported by a microsite and 15 second TV spot and by the "Count The Kisses Game". Users could view previews 5 all new COUNTDOWN TO VALENTINE'S DAY movie premieres and after entering the sweepstakes, they had to spot all of the "kisses" to earn one bonus entry for each video they watched.