Warner Bros. Pictures teamed with online designer handbag and accessories site Bag Borrow Steal to celebrate the theatrical release of CRAZY RICH ASIANS. The partnership consisted of a sweepstakes to win a trip for two to the premiere of the film. No purchase was necessary and contestants entered online at the Bag Borrow or Steal website, limit one entry per person per day. The winning prize included round trip airfare, two nights stay in a hotel, luxury handbags to borrow as well as the chance to attend the premiere. The sweepstakes ran from July 9 - 23, 2018. A grand prize winner was selected via random drawing on July 24, 2018.