Description:
Warner Bros. Pictures partnered with Carnet to promote the theatrical release of CRAZY RICH ASIANS. The Hong Kong-based Carnet jewelry featured several of their pieces in the film. The movie, which centered largely on Singapore's upper class, collaborated with Carnet founder Michelle Ong to showcase jewelry on many of the film's most prominent characters. In the end, they chose two unique creations that were worn in a pivotal wedding scene by actresses Michelle Yeoh and Lisa Lu. Yeoh wore a white and yellow diamond brooch backed in platinum and 18k yellow gold, which Ong named “Sunkissed”. Lu, who plays the matriarch of an ultra-wealthy Singaporean family, was clad in the “Sparkling Sunlight” brooch pendant, which included a large yellow sapphire and diamonds also backed in platinum, 18k white gold and titanium, with a white and yellow diamond chain in 18k white gold. Some of the pieces were available for purchase and could be seen on the Carnet website.
Partnership Opportunity:
Company:
Partner/Category:
Carnet /Financial & Insurance
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Product Placement
Created On:
2020-11-30
Last Modified on:
2025-04-29
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