Partnership:

CRAZY RICH ASIANS and Peach & Lily

Description:
To celebrate the theatrical release of CRAZY RICH ASIANS, Warner Bros. Pictures partnered with Korean skincare site Peach & Lily. Select products curated by Korean beauty expert Alicia Yoon of Peach & Lily were showcased to allow consumers to achieve #CrazyRichRadiance. The "CRAZY RICH ASIANS Kit" included an assortment of beauty items.

The products were promoted, along with the movie, on Peach & Lily's website, encouraging people to subscribe to their email newsletter to learn more about their favorite #CrazyRichRadiance-filled products that were inspired by the characters in the movie.

Partnership Opportunity:
CRAZY RICH ASIANS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Peach & Lily /Health & Beauty
Timing:
August 3rd Quarter 2018
Target:
Female
Teens
Adults
Promotional Elements:
Branded Content
Product Bundle
Media Elements:
Email
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
Tuck

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