Warner Bros. Pictures and The Knot partnered for the theatrical release of CRAZY RICH ASIANS. The Knot, an online wedding planning site, organized an exclusive first-look viewing of the film in New York City on August 9, 2018. Six days before the worldwide release of the film, The Knot held an event where guests enjoyed hors d'oeuvres and mocktails inspired by the film and featured content from the movie across social media. The team from Repeat Roses was also on-site to show brides-to-be best practices for creating beautiful bouquets and flower crowns. To register for the event, attendees signed up through Eventbrite.