WARNER BROS. STUDIOS and BIG BROTHERS BIG SISTERS partnered to celebrate the theatrical release of CREED. CREED tells the story of Adonis Johnson (Michael B. Jordan) and his mentor Rocky Balboa (Sylvester Stallone) which mirrors the creed of BIG BROTHERS BIG SISTERS. Fans who donated a minimum of $10 on Omaze were entered in a chance to win a boxing lesson/workout with Michael B. Jordan, including a trip to Hollywood with a stay in a 4 star hotel, and a video montage capturing every moment of the workout. Donors were eligible to receive CREED-themed thank you gifts.

Donations could be made from November 18 through December 18, 2015. The partnership was promoted on the CREED Facebook page.