Partnership:

CRIMINAL MINDS and PlayMonster

Description:

PlayMonster has entered into a strategic licensing agreement with Paramount to launch Criminal Minds UNknown SUBject game.

Featured characters and crime-solving from the popular TV show, the social deduction, interactive party game challenges players to think like a criminal to catch the killer among them. Play as your favorite FBI Behavioral Analysis Unit agents to build a profile and catch the Unsub, or play as an Unsub and hide your crimes and escape the authorities.

Criminal Minds UNknown SUBject is a different game each time it’s played, with 8 character cards, 81 action cards, 12 special authorization tiles and a game board. This game is suggested for groups ages 14+ with an MSRP of $19.99.

Partnership Opportunity:
CRIMINAL MINDS/Television
Company:
PlayMonster
Partner/Category:
PlayMonster /Toys
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Online
Social Media
Created On:
2022-06-28
Last Modified on:
2022-06-30
Companies Involved
PlayMonster
PlayMonster
Lisa W
Lisa W Head of Promotional Partnerships The Op Games
Nicholas F
Nicholas F Marketing Coordinator
Tuck

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