Partnership:

CROSSROADS and Clairol

Description:
In conjunction with Sav-on/Osco customers who purchased $9.00 worth of Clairol Herbal Essences products could mail-in to receive a friendship bracelet inspired by the film, CROSSROADS. At select Southern California Sav-on locations, consumers could also enter to win 4 tickets to a private screening of CROSSROADS. Supported by FSI.
Partnership Opportunity:
CROSSROADS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Clairol /Health & Beauty
Timing:
January 1st Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-05-08
Companies Involved
Tuck

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